How to get your app noticed by those who matter

I'm not looking for low hanging fruit, and I'm definitely not looking for links to products that "change the world." No attention sneakers. What I want to glean is: when you say, "I'm going to push exposure for my product today," what are the actual core things you do? How often do you do them? And what outcomes do you realistically expect?

For example, we're planning to host monthly events in SF to help other founders and operators learn something genuinely useful. (not "use our product," but "here's how to do x,y,z, sponsored by us.") Then we follow it with a: "Join our Discord to keep the conversation going and meet people like you."

We're still small, so we hired someone entry level to post content on social every day to build momentum, with the hope of identifying a spark we can double down on messaging-wise.

I could go on, but if no one reads or comments, it disappears into the ether. So I'll stop here and hope this grows into something we can all learn from, without fluff or shameless self-promotion getting in the way.