The Secret Project for Simon Silver
theory11.com
theory11.com
Our company is called theory11 - the largest instructional magic site. We also make really high-end, designer playing cards. Having a crew of magic experts, and friends that work with James Randi, we were asked to collaborate on a viral site promoting the new film "Red Lights" with Robert De Niro, Cillian Murphy, and Sigourney Weaver.
The film is about a team of two physicists that defraud fake psychics, who claim to have powers to speak to the dead, cure cancer, and levitate. Our idea was to create a viral site that allowed you to freak out your friends (by secretly being our "informant") while simultaneously promoting the film and reminding people that there's more than meets the eye.
Because this is HN, I wanted to extend huge kudos to MailGun, Twilio, David Kwong, Mark Garity, Millennium Entertainment, and the guys at Les Avignons in Austria for their help with design and development. This was a great challenge that came together in two weeks from start to finish. Very happy with the result!
More Detail: http://www.theory11.com/news/secret-project-simon-silver/
Direct Link: http://www.simonsilver.com/secret/