Since the beginning they've been lying with green buzzwords or even "USD 100 in 4 hours to anywhere in the world". The reality is that the plane would be used by business and rich travelers burning more fuel just to save a couple of hours. Flying slower if always going to be cheaper and more efficient (unless they are working on a new technology, but they aren't). They even have the audacity to applaud themselves with the phrase "the first completely private supersonic plane", with a picture of their demonstrator beside a supersonic chase plane from the 60s.