This is the slop that BBC failed to show you:
Commercials are mostly dumb. This is another pretty dumb one. It has clunky AI just like plenty of other commercials have clunky traditional VFX.
Can't really see myself getting worked up about it?
If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that.
There are way more people who want to be movie VFX artists then positions. Artists do commercials, because it pays that is where jobs are. They would gladly do cool movies.
Not good ones. Good VFX studios are actually a major blocker in movie production, because there aren't enough of them. And their only limit is the number of qualified artists available.
We are talking about very competitive field where employers call all the shots. You know how you recognize lack of workers in an area? By high salaries, low competitiveness and very good working conditions.
This isn’t how it works. Excel didn’t free up bookkeepers to become CFOs. Digital photography didn’t free up photo lab technicians to become cinematographers.
The person who in 1970 would have been an accountant at Ford Motor Company with a pension and a mortgage is now, displaced by Excel, working at two burger joints to make ends meet, with no realistic path to anything better. The VFX artists will follow in the exact same footsteps. The shareholders will keep the difference, as they have time and again.
It absolutely is how it works. You've got your economics wrong.
Your analogies are wrong because you're talking about people getting massive promotions.
I'm talking about doing the exact same job, just for a different type of company.
Also, you realize that accountants still exist and it's a well-paying job? They just use Excel now. They're not "working at two burger joints".
If they've run out of bread, let them eat cake.
Genuinely don't know what you're talking about.
There's massive demand in Hollywood for good VFX people. It's not some luxury job or something...?
There still aren't enough senior-level VFX artists in a Hollywood. It continues to be a blocker.
It's the same studios. They do work both for Hollywood and ad agencies.
But if ad agencies decide they're happier with lower-quality AI for 5% of the price (whereas they weren't if junior artists were still 50% of the price), while movie producers are not, then yes. They can make movies instead.
Does that "make sense" enough for you...?
No matter which way you slice it, you're not doing anybody a favor by eliminating their job. People generally already work the best job they can manage to and by eliminating that job you're making them pick another job they otherwise wouldn't have picked, or worse and more often, leaving them without a job because they were already working in the best job they were qualified for.
The whole "now that these jobs have been eliminated, the former workers are free to find a new job!" thing is bullshit cope. Always has been. They were already free to chose another job, and chose the one you think you're 'freeing' them from. You're not giving them choice, you're taking it from them.