Good job! I've been codifying lessons learned as I learn them and show them to be repeatable. The problem is that you don't know if it's a lesson vs. luck vs. something that happened once and won't happen again in that way in the future to draw a lesson from.

One lesson I have learned, however, is that largely hiring PR firms are a waste of money. Not sure that fits anywhere, but there you go.

One thing that made me chuckle is "Ship it fast and ship it often", which is both good advice for building software and for order fulfilment.

I like Fab.com and I'm a repeat customer, but the terrible shipment times are something I use as an example in my work. I'd buy a lot more if I knew I'd get things delivered faster than the usual 3-4 weeks.

I'm amazed at your ability to tolerate BS, unreason and good ol trolling, both here and on your blog.

Shouldn't this be one of the lessons on the list?

> I like it as it is.

Yes, and if you were the only person ever to read it, that would be a reasonable criterion.

It's generally accepted that people can be persuaded to read a long article, but only if the article is written in a way to get people started. Ninety points up front doesn't really entice those who don't read many books (the majority at present).

Just a suggestion for attracting readers.

I'm very glad, I don't think any of the 90 was redundant...