The core of Apple's problem boils down to apathy towards their product quality. I just recently switched from using Siri to Google Gemini in my car. The experience is dramatically better.

And this is the case across the board.

My friend's Fitbit works way better than my Apple watch.

Third and final example is how bad Apple's native dictation engine is. I can run OpenAI Whisper models on my Mac and get dramatically better output.

As a long time Apple fan who's had everything since before the first iPhone, I feel this apathy towards product quality cannot be disguised as some strategic decision to fast follow with AI.