The EU represents about 24% of the global Saas market for example. (95 billion in 2024 / global SaaS market in 2025 is ~ $408 billion). For comparison, North America leads globally at around 43-50% market share)
Oh, wait.
You can only sell so many iPhones in the US until the market is completely saturated. A market of twice as many people that can afford them sure is tempting.