I feel like the elephant in the room in this post is property-based testing. I dislike using fixtures for all the reasons stated in the post, and when it seems like I might need really them, I reach for property-based testing instead.

"Generators" for property-based testing might be similar to what the author is calling "factories." Generators create values of a given type, sometimes with particular properties, and can be combined to create generators of other types. (The terminology varies from one library to another. Different libraries use the terms "generators," "arbitraries," and "strategies" in slightly different and overlapping ways.)

For example, if you have a generator for strings and a generator for non-negative integers, it's trivial to create a generator for a type Person(name, age).

Generators can also be filtered. For example, if you have a generator for Account instances, and you need active Account instances in your test, you can apply a filter to the base generator to select only the instances where _.isActive is true.

Once you have a base generator for each type you need in your tests, the individual tests become clear and succinct. There is a learning curve for working with generators, but as a rule, the test code is very easy to read, even if it's tricky to write at first.