I have 340 Facebook friends (I feel like this is on the middle-lower end of typical). I scrolled down several "pages" on my timeline and saw zero evidence of any those people --- who are predominantly friends and family, or people I went to high school with --- were playing anything like Farmville. Most updates on my timeline are people sharing pictures of the city they're visiting, or of their kids.

All of these people could, instead of sharing details of their lives with their friends, instead be spending time on 4chan anonymously grinding out memes. I gather from this post that I am supposed to feel bad about that.

Meanwhile: in a major city in the US, in a market dominated by the likes of McDonalds and Walmart, your odds of successfully starting a small business that depends on a retail channel are significantly worse than 50/50. Most people don't get a shot at starting any kind of business like that, and only a vanishingly small few get multiple bites at that apple. Yet I can use Facebook today to find out about meat specials at my butcher, or someone selling artisanal pickles, or a new theater company, or someone making custom knives as their hobby hoping to try to make a living doing it. And because of the stupid blue "like" button this article rails against, these hopeful businesses can do that without paying for pointless terribly-performing ads in major newspapers or on radio stations, and can have actual conversations with their customers. And again, I gather from this post that I am supposed to feel like this is a bad thing.

So I guess I'm saying: I'm not getting the author's point.