Entertainment Weekly Mag Has A Smartphone Bound In 1000 Issues
readwriteweb.com
readwriteweb.com
But I imagine as they were looking at options, they found they were paying for essentially 3/4 of a phone, and it probably would run them more to design and assemble this custom solution than it would to just buy 10,000 surplus phone skeletons with everything included and write a simple Android app.
That said, it's pretty insane that this thing will make calls and everything. I wonder what kind of restrictions are on the SIMs - time, data, minutes?
...which is a submission of http://mashable.com/2012/10/02/ew-has-smartphone-inside/