In other words: If the comet is 20% the size of the moon and the same brightness, is it throwing off 20% as much light due to the lower surface area?
In other words: If the comet is 20% the size of the moon and the same brightness, is it throwing off 20% as much light due to the lower surface area?
Anyway the answer to your question is no. The article is talking about total light, in Watts. Area is not a factor.
You basically take the number of watts at each wavelength and multiply it by a factor that represents the eye's sensitivity at that wavelength. So 1 watt of IR is zero lumens, and 1 watt of blue light is fewer than 1 watt of yellow.
Take a look at the spectral distribution of daylight [1]. You'll notice the area under the curve in IR is pretty similar to the amount of visible light.
If the IR reflectivity of a comet were high and the visible were low (relative to the moon), knowing that they were reflecting about the same wattage wouldn't tell you much about relative brightness.
[1] https://upload.wikimedia.org/wikipedia/commons/4/4c/Solar_Sp...
Anyway a lumen is just a way of weighting different wavelengths, and the magnitude scale uses a different way of weighting, so it's not lumens.
Magnitude is total visible luminosity of the body. Think of it as a logarithmic value of lumina. Total amount of visible light from that whole body that is visible to an observer on earth.
(see en.wikipedia.org/wiki/Comet#Coma_and_tail, and just above that for details of light reflection from a cometary nucleus)