It’s not for profit. Elon put 45 billion dollars into it as a vehicle to influence even more people of the world particularly politicians.

His open stance and clear support or rebuke of various political figures and parties around the world is a clear indication of this.

It’s an effective tool to influence less informed people. How else would they make Farage/Brexit/FN/VB/Orban/… things relevant in public discourse?

At this point, X is a propaganda tool for the radical right. I won't miss X in Europe if you decide to remove access to EU. Please, do it.

Mind you, 120M USD is peanuts for Musk. If it were me, I'd just fine X 1.000.000.000.000.000.000.000 USD just because I want to retaliate against Trump's silliness. If you wanna play hardball, expect it back. But, but... freedom of bullshit. You can keep that, we can perfectly use freedom of speech on solid platforms instead.