Scarcity advertising is, for example, "Joe's grocery now has cantaloupes" (back in the day when cantaloupes were not available all year). It's information - something is now available that wasn't available before.
Abundance advertising is, for example, "The Chevrolet SomeHotCar will give you an exciting life like the people in this ad. Don't you want that?" As someone put it (wish I remember who, I would give credit): "[This kind of] advertising attempts to make the person you are envy the person you could be with their product. In other words, it attempts to steal your satisfaction and then offers to sell it back to you."
The first kind of advertising is useful. The second is abusive.
Most advertising is actually the first type.
Now, it varies widely depending on the medium, search ads lean way more on conversion advertising, with display and especially video ads leaning more on the brand side.
What utility does the first sort of advertising have? At best it seems non-abusive, but it still clogs up our brains with crap we don't need and didn't ask for.
People who were quite happy being subsistence farmers are now aware, or much more aware, of the possibility of higher living standards. Doesn't seem immoral to me. Why would a car ad be immoral then? Perhaps it will improve the average purchasers life? I say it someone who is quite happy with a 15yo Honda Fit :)
> You have cantaloupes? Oh, okay, I forgot it was the season.
> I'd be happier and more actualised if I owned your car? No, to hell with your manipulation of who I should aspire to be.
You know what I do forget? What I was doing before you decided to "remind" me of your shit product in the middle of me trying to complete a task.
Whilst I'm at the grocery store is the appropriate time to work out that cantaloupe is an option.
Not in the middle of watching a cricket match.
I admit that the line gets very fuzzy at a certain point but i think we can agree that the extremes are different things.
It kinda depends on how much of a craving item it is. Fruits and veg, no worries ;)
Useful kind preserved, evil kind squashed.
> The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
I feel this means you can have ads, but, you really do need a large scale entity intelligently policing them or the tendency will constantly be towards abuse. On the balance, it is probably more efficient to just ban them, but many nations recognize the right to free speech and have arrived at the conclusion that advertising is included under that umbrella.
So, we probably need to make ads prohibitively expensive, and legally risky, such that the volume of them decreases dramatically.
i.e. those with lots of money get a lot of ad time and no one else gets any. I can think of a number of ways why this is inadvisable, across multiple axes, social, economic, and political.
Collective industry groups would advertise more and politicians would advertise a lot less.
I'm sure it's not expensive right now, but I was extrapolating the likely outcome from your hypothetical:
>> ... we probably need to make ads prohibitively expensive
What society doesn't have is a _fast_ or particularly responsive rudder. It moves slow and hates capricious changes. It frustrates capital which wants to move quickly and change as often as is needed to derive greater profits.
They're not manipulating you for your own good. They're doing it for money.
Honestly, I don't see why advertising is any more abusive than any other unsolicited opinion or attempts at persuasion by people one sees in every day life. It is far easier to ignore a billboard than a protest or a beggar or an evangelist.
Classifieds hasn't been a thing in newspapers since the 2000s, at least where I live. Any classifieds website isn't advertising in any meaningful sense of the term. It's much closer to a database than an ad.
Hell, one of our best known lawyers in the entire state is a freaking injury liability one.
But hey, direct evidence of lack of harm never seems to stop all the cockroaches coming out of the woodwork insisting that the world fails if we can't have our eyeballs sold to the highest bidder at every second, and that a different world is just impossible. Gee, I wonder if those people are just ignorant, or maybe have some motivated reasoning, like if most of them were paid entirely by advertising revenue.
Word of mouth is not advertising. What your friends like is something you might like too.
Catalogue listings and databases are not advertising. You can search those for terms closely associated with what you're looking for.
The internet is more than just ads.
A cursory search shows that the average person is exposed to ~5000 ads a day in the US. Everyone is screaming for your attention. It's not healthy.
I've got mine jack!
lol
Fake
However, you can have e.g. a magazine that lists computer parts if you want to buy that (as mentioned by another comment), or in a restaurant that has a sign on the wall (or a printed menu) indicating new items, or a news paper might have a section relating to restaurants or movies or whatever else you might want to buy, or there might be publications that specialize in these things if you are deliberately trying to look for them. They should not need to put advertising anywhere, and they should not need to make it excessive or abusive or dishonest like they do, etc.
(Products that they advertise way too much often have some problems other than just the advertising, too.)
Say I have this stunning webshop with margins smaller than bezos toilet breaks. How do I survive out there in the jungle?
You don't. Because you don't get to manipulate my attention. That simple.
That’s opt in advertising.
But you as the advertiser is not happy with that
Today it should be online, but then, imagine having to curate Amazon where hundreds of sellers appear and dissapear each month selling the exact same product.
Unsolicited advertising is what everyone hates.
If I go onto my grocery store website and see "we have a sale on xyz" I'm not bothered because I went to that website to see what they have. I'm also not bothered by sales displays in the store. All forms of acceptable advertising.
But what I absolutely hate is navigating a webpage unrelated to my store and seeing "Did you know you can buy widgets at your local store!" or watching youtube and seeing an unskippable 30 second ad for my store. Or getting a newspaper that is actually just 90% advertisement with 2 paragraphs of actual news.
I wonder whether you would consider ads for fashion houses in a fashion magazine to be "solicited" or "unsolicited"?
The only thing I would consider solicited is when I decide that I want to see product information. Everything else is just some chapter from the narcissists prayer: "and if I did, it wasn't that bad"
People have plenty of other ways of finding out about useful products and services. You can talk to your friends and family, or go to a store and talk to a salesperson, or look up product reviews online, or even pay for something like a Consumer Reports subscription.
When the metric is "make sales and make as much money as possible", it will be incredibly difficult to avoid bias from people with a vested interest in selling you something. This is why advertising (admittedly, mixed with our current society) is so insidious: it's very hard to find a third party that isn't trying to profit off of you buying something.
Any evidence of this?
How often does an actual random advertisement shown on a billboard or a preroll youtube ad actually lead to a quality product? I think it is fairly common for people who are acquiring the best versions of things to do so primarily through research in forums or reviews, which is coming from the user looking from the product, rather than the product forcing itself into the mind of a given user to convince them to consume it.
But the truth is most modern products aren't good enough to earn word of mouth.
A good example of how to work it right is Steam: while it is not perfect, most discussions give them benefit of doubt because most of the time they do work for the best interest of their customers, not just themselves.
What is the monthly magazine they send me, then?
In my opinion, it would take quite a lack of imagination to ask such a question.
There's many many ways to reach people who want your product. Industry-relevant news publishers and conferences, professional/personal anecdotes (eg, blogs and recommendations), demonstrations and training offers, etc.
A different question would be: by what other means would businesses force their products on people who don't want them? Hopefully the answer is: none.
Certainly we wouldn't be better off if advertising were beamed 24/7 at full blast into your ears and eyes the second you step out into any public space.
About 5% of its current proliferation would be a nice target to aim for - maybe a maximum of 200 ads a day[1] - but if that still proves to be an issue, we could always go lower.
---
[1] With maybe five rising to the level of notice.
Unacceptable ad: Everything seen everywhere.
Certainly I don’t have adverts when I check my email, does Hotmail etc do adverts now? I’m sure they didn’t back in the early 00s.
YouTube premium might be a better counterargument—but I’m not sure how many people are buying it just for ad removal versus buying it to get access to additional games/movies/content. Is that data available? I’d be interested in checking it out if so!
My parents are STILL in that mind-set - TV "tells you" about stuff - and TV never lies!!
They're seeing more and more advertising during their "shows". And sadly, becoming more and more susceptible to it as they age - like the thousands of dollars of "apocalypse food buckets" they bought from some televangelist. Most of which they had to leave behind when they moved into the retirement community (ignoring the rationality of buying it in the first place).
Sometimes you could also talk to people in a shop about what you were really trying to accomplish and they'd give you advice on what you might need or how you could do it.
There definitely wasn't prior art of entire industries building themselves up out of nothing by making something that was self evidently good and selling it to like five turbo nerds who made sure everyone they found wanted it.
That industry is definitely not for example the software services industry before about 2000, and there definitely isn't a huge trove of examples of literally two guys in a garage building software, sometimes mediocre software, and selling it to niche businesses.
That's definitely not the, like, founding narrative of our entire sector of the economy or anything.
There definitely wasn't such a thing like trade magazines where you could browse a vague and generic interest and find all sorts of awesome and expensive and niche products to buy for your hobby, like low production run test equipment or literal scams built by weird guys in a garage, again.
China definitely doesn't have a clear current example of a huge industry that runs basically from a bunch of guys with a box of junk in a stall in a giant physical building that westerners literally go to as a niche tourist destination that drives a bunch of niche product development.
No no, we definitely need to let Google rewrite the very words in front of your face to sell you whatever the highest bidder wants to sell you. How else could you possibly find things?
The 'need' end is the perspective that's most useful to society. How can someone who has a need find out to satisfy it?
Make your product able to be found by those who need it. Don't shove it in the faces of everyone.
One problem with the above is the effectiveness of making 'unnecessary' sales by creating fomo by shoving it in the faces of everyone. This effectiveness, however, is evidence of the fact that it's psychological manipulation / abuse.
I think you'd need to more directly and clearly define "need." Do you mean only utilitarian companies and products should exist? What about the things I don't "need" but just "like?" What about music? How do I find new music? How do I know I like something before I've even discovered it? Should music radio, which is just an abstract form of album advertising, not exist at all?
I'm torturing the point, but outside of centralized market control, I'm not sure you can apply this logic across the entire scope of capitalism.
Easy: provide informational material. I will fetch it if/when I'm interested. Don't stick it up my nose while I try to do something else
Western society would cease to exist if it didn't continue its diabolical lies, falsehoods and abuse. The lies are not optional.
It is because of pragmatic regard for survival of the status quo that the lies do continue. That word 'pragmatic' is what keeps diabolical people from seeing themselves for what they are.
Where is it better? Russia? Where stating that a war is a war can get you in prison? China, where historical events, like 1989 at tianamen square are wiped out? North Korea where everyone cheers up to the beloved genius leader?
So .. why single out "the west" here like this in the first place?
Hacker News also has a, largely, American audience, so we ought not to pretend that we're not mostly talking about America and the west when we have these discussions. "But what about China?" I don't care, I don't live in China, most people here don't live in China. I have a laundry list of criticism of China, but something tells me we're not talking about China.
There are so many opportunities in the next few decades to set good examples for the world over.
Where is it better? Who treats slaves better than I do, they'd say.
I'm not so sure China or DPRK are as different as you make them out to be, and if you've got a point, I'm not so sure it will last more than a few years.
Few things upset me as much as driving around a beautiful place and having billboards plastered up and down the highway. A few states have come to their senses and banned them.
The issue as a whole is that it genuinely is eroding the human experience. Being alive in a world where your eyesight is real estate to be filled with images that are meant to leave you with negative emotions with the intent of taking your money from you is bleak.
Click through users' profiles here and see where they work.
Many people have TV on in the background all the time. I wonder if there's correlation between a "ads aren't so bad" and TV watching.