I think they are optimized for the EU leasing market. 4 years, 120.000km. If you buy one for long ownership and want more out of them (they can most certainly do 400=500k km reliably), you have to take care of them from day 1. You change the maitainance schedule (which by default is set to lowering fleet lease costs and who cares beyond that), learn about and do preventive maintainance (such as replacing the entire cooling around 120k km), stricktly use BMW oil (for the additives) unless you are realy knowledgeable about it, and invest in a decent fault scanner (to lnow what is going on and not just run up expensive maintainance bills at the BMW shop).
If you think that's all too much hassle, just lease them short term or buy something else.