I think Netflix's incentives, especially now that they have an ad tier, have changed.
With a subscription service 10 years ago, you just need to have enough must-see content:
- Original scripted TV series that become mainstream known and/or seen as prestige TV, like "The Crown," "Mindhunter," "Bridgerton," "Stranger Things" etc.
- "Crown Jewel" reruns with huge fanbases such as The Office, Friends, Seinfeld, Modern Family, Breaking Bad, Better Call Saul, Arrested Development, etc.
- Unscripted TV series that become buzzy - like Love Is Blind, Tiger King, etc.
Having those categories all well-stocked ensures that only a fool would cancel their Netflix subscription as they'll be out of the loop when the new season of a 'zeitgeisty' show drops. You don't really need all your viewers to watch more hours to get more money every year, you can grow revenue with a combo of new viewers and price increases as long as users just watch regularly.
I think present-day Netflix sees incentives:
- to get as many people on the ad tier as possible so they can scale revenue with watch time
- to increase watch time which is a solved problem via psychological manipulation if you have good ML like they do
- more watch time without spending more money points pretty obviously to lowering cost per show as much as you can, which manifests as worse quality, more reality, more imported dubbed shows, etc. and drastically curtailing giving huge checks to the Matthew Weiners, David Benioffs, and Vince Gilligans of the world to bet on a massive superhit.
So they will want to focus heavily on the unscripted category plus whatever they can slap together cheaply, then autoplay and optimize their way to growth.