- they smell bad (stale junk food)
- they have oppressive lighting (mostly extremely dark but with garish turquoise and pink dazzle, accentuating the most confusing aspects of their architecture)
- the sound systems are thunderously loud (I'll be taking earplugs the next time I go to one)
- most of them are expensive
- most of them only programme big, loud, contemporary Hollywood offerings (which are simiarly horrible high contrast junk food only out to assault the audience); there's little appreciation for the art of cinema
They're like nightclubs, but without the dancing, social interaction, or resistance (a nebulous concept I'm not going into here).
You can say "this is what the market wants", but I wont't believe you. Such an argument is like saying social media (surveilled attention management) is what the market wants. The truth is much closer to "this is what the market can bear before it breaks".