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I second the sentiment expressed. I used to blog often and cross post on Medium and Twitter.

At peak, every third post I wrote went viral. But then I stopped because I had no return from it.

I recently started writing on my blog again: https://shivekkhurana.com

The main reason was to get back into the habit of writing, and by extension thinking. ChatGPT has weakened my thinking capacity.

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> But then I stopped because I had no return from it. > The main reason was to get back into the habit of writing, and by extension thinking. ChatGPT has weakened my thinking capacity.

I can definitely relate, and find this true as well. While a (monetary) return has never a big focus for me. It's still hard to keep going over time with motivations around self improvement, accountability, etc.

What kind of return were you expecting? Exposure? Ad revenue? VIsibility? Those are not good reasons to maintain a blog… not today anyway.

My time was better spent building my startup.

The return from the startup was experience, friendships, skill-development and money.

I chose to trade my time for tangible returns.

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