Good on Microsoft, I say. The ad industry is trotting out the same bullshit justifications it has employed since Canter and Siegel started spamming usenet with make.money.fast. When the Ad industry offers consumers a meaningful choice and stops deluging them with idiotic crap by default, I'll worry about what they think.
Who'd of thunk 'softy would be in with such a PR win...they look like robin hood or the everyman all of a sudden standing up to the intrusive, corrosive greed of the advertsiers... o.0|