Since it uses websockets you could host a website from inside a website? How will you handle pricing for this to keep the service running?
Direct real-time connections could be a path like nl.gg/# or a private key that someone could change. Some way to have a public site thats hosted globally for 'nearly free' while also being able to locally host a private url to the dev version for sharing temporarily while your connected. Maybe even a totally different domain.