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They are asking for quite a bit but they are paying very little. Their relocation payout is $1250. For many of the big companies they pay their interns more to relocate. Asking for top tech talent to move for $11,250 is little more than a signing bonus.

This plan will get them two kinds of people, people already thinking of moving to Cahttanooga, and people who need the money.

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Correction, a third kind: techies who rock climb. Chattanooga has epic bouldering.

And caving. Lots and lots and lots of caves.

What this is really about, to spell it out, is to attract people who already want to move to a small town.

It's aimed at people who are already headed towards that goal, for whatever personal reason they may have, and it's saying "Pick our small town out of the hundreds you might otherwise pick".

From that viewpoint, it's not a bad deal.

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