Arguably Google and others like them would not even exist without access to cheap off the shelf hardware in their early days.
Granted, to be fair, many of today's startups and small businesses are made possible by AWS, Google Cloud, Microsoft Azure, and other cloud services. It is sometimes cheaper to rent a server than to own one, and there are fewer system administration chores. However, there's something to be said about owning your own infrastructure rather than renting it out, and I think a major risk of compute power being concentrated by just a few major players is the terms of computation being increasingly dictated by those players.