Where are the power inefficient x86 chips? If you normalize for production process and put the chips under synthetic load, ARM and x86 usually end up in a similar ballpark of efficiency. ARM is typically less efficient for wide SIMD/vector workloads, but more efficient at idle.
AMD and Intel aren't smartphone manufacturers. Their cash cows aren't in manufacturing mobile chipsets, and neither of them have sweetheart deals on ARM IP with Softbank like Apple does. For the markets they address, it's not unlikely that ARM would be both unprofitable and more power-hungry.