BeyondCompare has succeeded despite ignoring much of the conventional wisdom for commercial software: competing in a market with lots of free alternatives; going 6 years between major upgrades; re-writing from scratch; releasing a Linux version; and having an extremely generous trial policy. How have they succeeded?
Nice interview. I'm a big fan of BC. BC, TextPad, and SecondCopy are probably the three most-used small-time-company installed-software-that-isn't-open-source products we use.