the problem with the YouTube analogy is that media platforms have significant network affects that NN providers don't. OpenAI can't command a premium because every year that goes by the cost to train an equivalent model to theirs decreases.
The field is too young to know what will keep users, but there are definitely things that plausibly could create a lock-in effect. I mentioned one ("ChatGPT knows me") which could grow over time as people have shared more of themselves with ChatGPT. There's also pilots of multi-person chats, and the social elements in Sora. Some people already feel compelled to stick to the "person" they're comfortable talking to. The chance of OpenAI finding something isn't zero.
A lot of YT's growth at the time was word of mouth and brand among the population, which is currently ChatGPT's position.
Altman knows this and why he called code red. If OpenAI hasn't produce a fully new model in 1.5 years, how much longer can they hang on before people will turn to alternatives that are technically better? How long before they could feasibly put out a new model if they are having issues in pre-training?
Their brand is not ok based on what I've heard, certainly no moat
Still feels like ChatGPT is synonymous with the current wave of generative ai
Even if they aren’t the market lead and it’s main offering is being commodified
A lot of "normal people" are learning fast about ChatGPT alternatives now. Gemini in particular is getting a lot of mainstream buzz. Things like this [1] with 14k likes are happening everyday on social. Marc Benioff's love for Gemini broke through into the mainstream also.
[1] https://x.com/kimmonismus/status/1995900344224907500 [2] https://x.com/Benioff/status/1992726929204760661