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I know it's been said before but it's slightly insane they're trying to compete on a hot new tech with a company with 1) a top notch reputation for AI and 2) the largest money printer that has ever existed on the planet.

Feel like the end result would always be that while Google is slow to adjust, once they're in the race they're in it it.

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The problem for Google is that there is no sensible way to monetize this tech and it undercuts their main money source which is search.

On top of that the Chinese seem to be hellbent to destroy any possible moat the US companies might create by flooding the market with SOTA open-source models.

Although this tech might be good for software companies in general - it does reduce the main cost they have which is personnel. But in the long run Google will need to reinvent itself or die.

Gemini has been in Google search for a while now. I use it somewhat often when I search for something and want follow up questions. I don’t see any ads in Gemini but maybe I would see it if I search for ads relevant things idk. But I definitely use google search more often because Gemini is there and probably that goes for a lot of people.

Ads are already appearing in Google search AI overviews [1]. AI overviews have 2 billion users at the moment.

[1] https://support.google.com/google-ads/answer/16297775?hl=en

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