How we improved our conversion rate by 46%

thetaboard.com

8 points·dclaysmith··6 comments

Looking at that Analytics graph, it's pretty obvious the number of signups is around 5 on the high end, and 2 on the low end. So, in this case, increasing a conversion rate by 46% is the difference between 3 sign ups instead of 4.

The sample size is so tiny, it's hard to argue that any language changes truly affected conversions.

I'm also noticing a downward trend on the blue line over the month. Whatever was working earlier in the month stopped.

Am I the only one that is getting annoyed by this "Look what an amazing thing we obtained doing a very little thing in a very little time"? Can we stop it please? You make hacking look like a child's game and also I think you all miss the point with your posts, as my parent pointed out. If you really want some traffic to your site, because that's the only thing you are trying to get with this posts, please share some actually interesting article.

Oh man, I'm a parent now? I don't know if I'm ready for the responsibility!

I totally agree with you - I really don't think that OP has reached statistical significance

Regardless of the numbers involved, the product has really started to mature recently. We've been on the nReduce programme with them, and Clay has done some great stuff with Thetaboard. The Bootstrap Tour described in the blog post works well with the product. As Thetaboard starts to get a little more attention, I'm sure the numbers will become statistically significant.

Thetaboard is also integrated with edocr.com now and should see traffic filtering from us, as more and more people become aware of the benefits Thetaboard brings

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