There is a term in biology for things which decide to grow uncontrollably, to the detriment of the surrounding ecosystem.
However companies have balancing factors which are other than maximizing short term profits, such as moral image
All life grows and consumes as much as it can. It's what makes it life. "Control" happens when there's more life contesting the same limited resources, and usually involves starvation, but if the situation persists on evolutionary timescales, then some life adapts to proactively limit growth. Then, if some of that adapted life unadapts itself, we call that "cancer", which I think is what you were going for.