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They are solving for privacy before solving for the UX.

They should actually make something useful first, and then work backwards to making it private before releasing it.

With 1B+ users Apple isn't in the position to do the typical startup fast & loose order of operations. Apple has (rightly) given themselves the responsibility to protect people's privacy, and a lot of people rely on that. It'd be a really bad look if it turned out they made Siri really really useful but then hostile govt's all got access to the data and cracked down on a bunch of vulnerable people.

Making privacy some end-goal that PMs cut to meet targets is how you end up with Google redefining privacy to mean "only we have access to every aspect of your life, now and in the future".

If Apple takes the position that the UX has to fit in around the privacy requirements, so what? Privacy is a core pillar of their product identity—a built-in hallucinating compliments machine isn't.

To be fair, Google have always treated privacy that way, long before they used any of that data.

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