I hope it does, though I'm doubtful because distribution is important. You can't beat "ChatGPT" as a brand in laypeople's minds (unless perhaps you give them a massive "Temu: Shop Like A Billionaire" commercial campaign).
Closed source AI is almost by design morphing into an industrial, infrastructure-heavy rocket science that commoners can't keep up with. The companies pushing it are building an industry we can't participate or share in. They're cordoning off areas of tech and staking ground for themselves. It's placing a steep fence around tech.
I hope every such closed source AI effort is met with equivalent open source and that the investments made into closed AI go to zero.
The most likely outcome is that Google, OpenAI, and Anthropic win and every other "lab"-shaped company dies an expensive death. RunwayML spent hundreds of millions and they're barely noticeable now.
These open source models hasten the deaths of the second tier also-ran companies. As much as I hope for dents in the big three, I'm doubtful.