PS: I'm a bit too sleepy to search for the original discussion. Apologies for not linking it here.
It's almost certainly due to the PDF Association adding JPEG XL as a supported image format to the ISO standard for PDFs; considering Google's 180 on JPEG XL support came just a few days after the PDF Association's announcement.
https://www.reddit.com/r/DataHoarder/comments/1b30f8h/image_...
I designed WebP lossless alone. The rest of the WebP folks added a RIFF header and an artificial size limitation (16383x16383) to match with the size limitation of lossy WebP.
In JPEG XL I believe I had more influence on the lossy ("VarDCT") format than anyone else, but stayed relatively far from the lossless part (except the delta palette, two predictors, 2d lz-codes, and a few other smaller things). I believe Jon and Luca had most influence there.
That this is working out is a combination of wishful thinking and getting lucky.