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Apparently, it's not only em-dash that's distinctive. I've went through comments of the leader, and spot he also uses the backtick "’" instead of the apostrophe.

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I (~100 in the leaderboard, regardless of how you sort) also frequently use ’ (unicode apostrophe) instead of ' :D

Just to be clear this is done automatically by macOS or iOS browsers when configured properly.

Never happened to me. And I'm using Mac and iPhone.

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