Show HN: I built utm.one a clean, minimal shortener+UTM governance tool (beta)

hey HN,

I’ve been building this project through a lot of late nights and messy iterations, and it’s finally stable enough to share.

utm.one is a clean, distraction-free URL shortener with built-in UTM discipline. it auto-prevents duplicates, applies consistent naming, and keeps your tracking clean using the Clean-Track framework .

I’m launching a controlled beta, so things are intentionally simple and safe for testing.

would love feedback on:

1. does the flow feel intuitive? 2. anything confusing or missing? 3. would you trust it for real campaigns?

Website - https://utm.one

next up: a partner + affiliate program built into the same tracking architecture.

thanks for taking a look any feedback (good or brutal) really helps.