Also, it appears the law currently prevents Netflix from integrating the Facebook button as it requires "informed written consent of the consumer given at the time the disclosure is sought."
The bill would change this to "informed, written consent (including through an electronic means using the Internet) in a form distinct and separate from any form setting forth other legal or financial obligations of the consumer given at one or both of the following times; (i) the time the disclosure is sought; and (ii) in advance for a set period of time or until consent is withdrawn by such consumer."
I think people ought to be able to make these choices for themselves. I realize some people will forget to disable the feature, enable it inadvertently, not understand it, etc. But how is this fundamentally different from Spotify or Last.fm integration?