Not that I don't believe the fine folks at Lockitron, just a question about this Kickstarter-on-your-own-site thing that seems to be catching on. Since this isn't audited by an independent company (like Kickstarter) how do you blindly believe what the company says? Doing so would be a smart way to build more buzz, resulting in more success.
PS: The blog is down, so I'm not sure if they presented any visual evidence, such as an Amazon screenshot. But that's easily doctored too.