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Perhaps they need more advertising around the correct spelling of his name.

Good catch but it was just an honest typo.

Is that a good thing or a bad thing? Demis is after all a co-founder and CEO.

Makes it seem that AI is a one-man show while also feeding the hype cycle

He's the leading AI researcher at the 3rd largest company in the world in the middle of an AI boom. He's naturally going to have quite the marketing budget behind him!

All content about organisations tends to go that way. I guess it's just easier to talk about the leader than the thousands of others involved.

Our society is leader based. Otherwise the garbage Trump wouldn't matter but he does. The same thing with garbage Musk. Musk gets what he wants from Tesla because the shareholders believe that Musk is critical to Tesla.

Both are fundamental to their followers.

So its quite clear that you can't just say 'its DeepMind' but have a figure in the middle of it like Dennis.

They trust him to lead DeepMind.