It’s all in the culture of the social media bubble they’re in. I was on Reddit a lot. Reddit had just gone through the Great Hate of Hipsters (with their skinny jeans and ear gauges) and had moved on to a new target: Atheists.
The scorned atheist was (perhaps is?) stereotypically a nerdy young man with, notably, an affection for fedoras and pride in “euphoric” quotes.
All right, so I spent all this time on Reddit and it was clear to me: Americans think fedoras are weird and American girls can’t stand them. I don’t have a predilection for hats personally so this wasn’t a big deal but good to know. But I was a nerdy young man.
Then one day I was traveling with a group of friends, mostly girls, and we walked by a hat store. Completely confusingly, the girls were highly enthusiastic about us boys wearing the hats. Some of them specifically picked out the much hated fedora! For me!
I said something about atheist-kid-something and they looked at me confused till one of them said “oh it’s some Reddit thing; forget it, just try it on” and life just moved on.
So what was the deal? I’d assumed some highly-specific online view of a highly-specific online community was a property of society. It wasn’t. It’s a property of the people who are part of the highly-specific online community.
Anyway, I think this writer’s friends are part of some highly specific community with some kind of Twitter-like norms. And this supposed change in society is just a change in her local group.