And they don't give a damn about attracting eyeballs since the surveillance will be mandated by law and done legally by the book, and it will be done "for your own safety and protection against the boogieman", so that people will accept it.
As a side note, Bitcoin Core mitigates this risk with deterministic builds and multiple independent developers verifying and signing releases. But this option isn't available for Ledger as most of the firmware is closed source.
The only way you can beat it, as a governement trying to insert a backdoor, is through use of tivoization or some other technology that clinches control during manufacturing or other centralization weak points around economies of scale that the re-programmers don't have.