Cherry gives up German production and wants to sell core division
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Meanwhile, Cherry kept making the same product line which they had since the 1980s, with relatively minor improvements.
Cherry was an American company that manufactured in the US until the automotive division was sold to a German company with keyboard switches thrown in. They moved production to Germany to capitalize on the perception of German quality. So, it’s not really surprising that it stagnated - it was a somewhat unwanted portion of a company and all the original folks got left behind.
As a German I _really_ feel this
The only thing they tweak in these pens are the limited edition colors, which for the Safari they're releasing probably 3+ per year. I once met a guy who had a collection of over 50 Safari pens so I guess that market works out for them…
In terms of keyboards, a good all-rounder suggestion is to take a look at some options from Keychron.
I found another at Best Buy with red LEDs, but otherwise similar, and I gave it to my coworker. He wore all the letters off the keycaps before he retired and took it home, but it was otherwise reliable.
I think these were both blue switch-based.
Several genuine Cherry keyboards were in the e-waste pile at work, so I rescued them. I am using one on a test PC with rhel8.
https://www.dealnews.com/Redragon-S107-BA-Gaming-Keyboard-an...
https://www.dealnews.com/Aula-F75-Gaming-Mechanical-Keyboard...
https://www.dealnews.com/K4-RGB-Tenkeyless-Mechanical-Gaming...
I wish that Cherry could get a cut of these.
For longevity I don’t feel the need to really differentiate between 100,000 actuations and like 500,000. Both are long enough and I don’t mind replacing the switches in a few years because let’s face it, it can be fun to try some of the new stuff and switching things up.
Have to figure out if there is anything there when they arrive. But I think that is not even inclusive of some more expensive chinese brands.
Still, it is another interesting example how something can end up standard. That is the pin layout and the stem for keycap.
The count is a bit inflated because different colorways of the same design by the same manufacturer are often sold as "different" switches, but even if you filter those duplicates out there's still a ton of distinct ones out there.
OK, but did it really? I've seen this claim pop up occasionally, but nobody ever points to the patent in question. A quick Google search for "cherry mx patent 2014" shows the oldest result as being a Reddit comment from 2017 (https://www.reddit.com/r/hardware/comments/6am47a/comment/dh...):
> The patent expired in 2014. Many people have been paying the same price for mechanical keyboards with cheaper Chinese MX switches without knowing.
And an Ars Technica article from 2023 (https://arstechnica.com/gadgets/2023/08/hands-on-with-cherry...):
> For 20 years, Cherry’s patent on mechanical switches made it the only player around. That patent’s expiration around 2014, though, released the floodgates and allowed countless copycats and switches with varying levels of modification to the cross-stem design to pour in.
However, what seems to be the actual Cherry MX switch patent (US4467160A) was filed in 1983 and expired all the way back in 2003. So what exactly expired in 2014?
We've been paying less and actively avoiding lower quality Cherry branded MX compatible switches.
There is no reason to ever pay Cherry's pricing when Kalih and Gateron completely control that market now.
Also, the patent they're discussing, afaik, isn't MX specific, but more a specific thing in how Cherry's switches work (including the MX). Kalih and Gateron both built their businesses on making patent-avoiding designs that are superior.
I was looking for a portable external keeb recently, and I looked to Cherry and they simply had nothing which even approximately matched the form factor I needed. I wanted to buy from them, but couldn't.
Manufacturing in Germany is dying, making anything which is cost competitive is impossible and the measures trying to fix it are miniscule compared to the magnitude of the problem.
For some reason, every time Europe is mentioned, there is always a comment about how Europe is struggling but when you look at the quality of life, happiness or life expectancy, all those numbers are higher than the US. People should stop obsessing with GDP.
There is small town of 35,000 inhabitants around the corner from where I live. It produces 50% of the world's surgical equipment, from a base of around 600 companies.
There are good reasons why "made in Germany" is not as dead as some people want us to believe.
A case in point is agriculture in Australia, where a crop farm might be as big as a thousand acres, whereas its common in SEA for a family to have just one or two acres. The huge scale is enabled by multi-million dollar tractors, drones, huge irrigation systems, etc...
German manufacturing is the same.
> A survey of farm practices with 1312 grain producers found that in 2011, the average farm size was 3810 ha (a little less than 10,000 acres)
https://www.yieldgap.org/australia
1000 acres i too small to be economic as a wheat producer in Saskatchewan, Canada. I suspect it's the same in Australia. Definitely cannot support multi-million dollar tractors or combine harvesters.
The rule of thumb in Saskatchewan is about 10,000 acres per employee. There are lots of farms with less than 10,000 acres, but they generally don't have employees.
What pulls up the average would be our cattle stations (ranches for the Americans) if they count as farms. These are huge - eg. Big ones 2-6 million acres.
I am not some American desperate to insult Europeans. I am a German, I work in the German industry, my livelihood depends on this economy.
>When you combine them, they are way bigger than the German companies you hear everyday which are laying off people or closing factories.
This plainly is not true. Even the "small champions" are struggling, because they are mostly suppliers to the large companies. A very significant part of the "Mittelstand" exists as specialized suppliers to the German car, Aerospace and Railway companies. If those are struggling, then the suppliers feel the pain just as much.
But I am getting kind of tired of the canned half informed opinions like "outrageous energy prices" usually although not always followed by "closing cheap nuclear will do that for you". Energy like natural gas is still elevated compared to 2021 but it's nowhere near outrageous anymore. Electricity as an end consumer I can now get cheaper than in e.g. France, and they just announced dirt cheap industry prices etc. So things can be complex, what was the case in 2023 might not be in 2025. Things change but it takes too much effort to question if what was true two years ago is still really true, so we are stuck with these lazy views.
>and they just announced dirt cheap industry prices
Any person who thinks that this is any more than a figleaf lacks basic economic understanding. Where does the German government get money? From German industry. The industry price is a tax break.
But you are also right, just continuously talking about the price of energy is another way to avoid talking about the structural issues. Lack of cost competitiveness does not just come from differences in the price of electricity.
The hard truth is that the Chinese are very good at manufacturing. Even for high quality products. For decades they have only gotten better and have taken over more and more industries, they did this by being cheaper and better, while also innovating. The future of the German industry depends on rising to that challenge and actually being able to stay better than the Chinese.
If you work somewhere in German industry, a phrase you are going to hear is "so haben wir das immer schon gemacht" (this is the way we have always done this) and you will find an institutional unwillingness, from the management down to the staff, to engage in radical change, to try new things and to embrace new technologies. This protects German industry from fads, which quickly fade, but it also means that it is always at risk of drastically falling behind when it comes to genuinely superior ways of working.
I don't work in the industry, but I agree with this assessment. I don't want to reduce all Germans to a stereotype, but I agree there is just a lot of inertia and being successful because it used to be successful. Like e.g. Intel, and it will eventually run out. The whole Europe reminds of the tired part in that wired vs tired meme. People live a good life, which is good, but it makes them want to strive to preserve that. So no wonder they trust their fortunes to someone like Friedrich Merz, a bean counter, whose biggest accomplishment in life was that he submitted a tax report on a "Bierdeckel". That's not the way to go forward.
One of the last worldwide relevant things coming out of Germany was the Energiewende, yet many people outright reject it because it interferes with their comfort and the way it used to be done. But in reality either by luck or genius, completely nailed it and was the first in creating a completely new world. But then nothing.
The Energiewende was completely mismanaged and if you have any inclination towards renewables you should hate the German government for it. Here are the mistakes:
- The German government only subsidized renewable production, by guaranteeing a fixed price. This means that energy storage was completely neglected, leading to very high fluctuations in energy price. German industry had to adapt, by only operating under certain wind/sun conditions.
- They sold out their key renewable energy manufacturing to China. One would think that it would be prudent to keep solar panel production in Germany at all cost, when you are betting your future on it. But apparently nobody was concerned to sell it out to China. The same goes for letting Windturbine manufacturers go bankrupt.
- Prematurely shutting down nuclear. The loss of the nuclear plants meant that on-demand energy generation became more difficult. Further increasing problems with energy prices during periods of darkness and little sun.
I am not against Germany relying on renewables. To be honest I think it is a good thing for multiple reasons, among them is also the fact, that it gives Germany further autonomy from importing fossil fuels from either the US or Russia. But the way this transition was performed was a total failure. The people responsible either lacked basic understanding or willfully ignored them. Attributing recent economic hardship to the Energiewende is true to some part, but the real cause is a persistent failure of politics.
And, besides this, Germans _love_ bureaucracy. Processes always get more complicated (any "improvment" is an addition to the existing process)
In companies bureaucracies exist so that managers can evade the responsibility of making decisions and employees can evade doing anything but sitting in boring meetings. Nobody wants this.
This is not true. Two biggest income source for the government is sales tax and income tax.
https://www.bundeshaushalt.de/DE/Bundeshaushalt-digital/bund...
How does someone get money to pay income or sales tax with? Exactly, from his job, what are the high paying jobs in Germany? Exactly, the German industry.
The German industry has been a decade long wealth generator. For the citizens of Germany and the government.
Yes, compared to the increased cost of living, yes, it is not outrageous anymore. /s
Government overspending, for example, increases the GDP.
And debt (spending) ironically will increase the GDP.
If a company keeps on producing goods and doesn't sell them? That increases also the GDP. ( as long as they don't throw them away )
If a government makes debt to buy weapons and increase the army? Look at the Russian +4% GDP just because of that. However, how sustainable is that? The GDP doesn't care at all about that.
The GDP doesn't provide the full picture of how a country is doing economically, but it's good to have a first overview to later do a deep dive into, but so are other "tools".
It's an old tool created 100 years ago, and we keep on using it although the world has changed drastically since then.
> For some reason, every time Europe is mentioned, there is always a comment about how Europe is struggling but when you look at the quality of life, happiness or life expectancy, all those numbers are higher than the US.
But quality of life in Europe is decreasing fast. Pension is becoming unsustainable. Govts are going bankrupt. Infrastructure is collapsing. People correctly see that Europe as a whole will fall behind in some years unless things change
No they aren't
Infrastructure is collapsing
No it isn't
>No they aren't
They might not be "going bankrupt" in the sense that they're imminently going to default on their debts, but debts have reached unprecedented levels[1], and show no signs of stopping. If you know someone who's racking up serious amounts of debt on sports gambling or whatever, it's safe to characterize that as "going bankrupt", even if you think they'll be able to make the minimum payments on their credit cards for the next few months.
[1] https://www.economist.com/content-assets/images/20251018_SRC..., https://www.economist.com/special-report/2025/10/13/across-t...
as long as they play ball with the world policeman. /s
The problem isn’t money but the distribution.
Volkswagen payed 4.5 billion in dividends in 2024
How does that compare to Germany's deficit? Or their impending pension obligations?
German industry also provides millions of high paying jobs to German citizens. In the last decades a career in any of these companies meant guaranteed financial stability to each of the employees.
The "downside" of having good paying, high quality, stable jobs is the existence of billionaires. The narcissistic complaint that billionaires should not exist, when their existence is just the direct consequence of having a functioning economy is so absurd. What matters is whether these companies are good for the population, which they are.
By the way, guess where a significant part of that 4.5 billion went? And not just as taxes.
provided. Until some time ago. The layoffs have started since some time.
Americans hear "layoffs" and think it means people getting fired and walked out of buildings 30 minutes later. The reality of layoffs at Volkswagen is that people in their late 50s and 60s were asked whether they wanted to retire early. Staff were offered up to hundreds of thousands of Euros to voluntarily leave.
This correlation doesn’t exist. Billionaires also exist where people have low paid, low quality jobs.
Often the billionaires are also shareholders of those companies.
So while they paid billions in dividends they also said the job guarantees are gone because 5 billions are missing.
It weren’t the workers who botched the development of new series but neither the management nor the shareholders feel the consequences.
And it isn’t only VW. Also BMW and Mercedes.
Right wing parties often complain about social security payments as unearned income, what are dividends and why do the shareholders pay less taxes on that income as the workers who actually build the products?
Billionaires are a symptom of a skewed economy where one side gets more and more of the wealth while the middle class is told it’s because of the lower class, unemployed and refugees
This was not inevitable. You even mentioned the reason it happened.
Cherry isn't a one of here. This exact same story, successful product -> limited innovation -> bad clones from China -> superior "clones" from Chinese with actual innovations, keeps repeating itself in Germany.
Germany is objectively not a good environment for manufacturing. Especially when it comes to manufacturing anything cost sensitive, but these companies obviously have themselves to blame. The PC Hardware market has drastically evolved and if Cheery had actually wanted to, they could have been at the forefront of that. But they haven't.
no surprise given the high taxes, extreme energy prices, massive bureaucracy, ridiculous regulations, work-hating employees and extremely business-hostile culture
A lot of people seem to be pushing some weird "anti-environmental" when the simple reality is that all energy costs
I cannot understate the impact of Russian Energy being cut off. Right now we're paying roughly twice as much than we used to for compressed natural gas brought via tanker ships from the us. I genuinely believe that the war in Ukraine is mostly about energy dependence on Russia and Ukraine losing its transfer fees through their old pipelines
It's an interesting fact that Western Germany imported Russian gas since the early 1960s, throughout the cold war and in complete opposition to US interests. German Wikipedia has a nice overview: https://de.wikipedia.org/wiki/Geschichte_der_deutschen_Gasve...
The price will rise much larger than a dumb, fixed increase-schedule would. Because the "market" wants it's profit.
[1] https://www.cnn.com/2023/04/15/europe/germany-nuclear-phase-...
If things are of higher quality, higher cost is acceptable to many.
As a trivial example, talking about a ca. 5 EUR purchase here, I bought a German-made pencil sharpener (Möbius-Ruppert nr. 0603 "Vertex").
It's basically a small metallic block (brass) with two holes with blades attached. It is surprisingly heavy and while it may sound strange, the sharpening result is simply excellent. (I bought some Japanese-made pencils to pair with it)
Chinese sharpeners can be had for under 0.5 EUR at best, they can be very cheap.
However, I had Chinese sharpeners and they actually were the reason I ended up buying a German one. Unless I lose the German sharpener, I will never need to buy another.
You are right that quality matters, which is why the Chinese producing cars of the same quality for 70% of the costs is such an existential threat to the German car industry.
Associating China with cheap products is a false way to look at things. They absolutely are capable of excellent engineering and manufacturing.
>I will never need to buy another.
What a bizarre statement. The only hard part of the sharpener is the blade. This blade needs to be made of the proper material and sharpened the right way, you will absolutely need to buy new blades at some point in time. You can buy them here: https://www.moebius-ruppert.com/produkt/standard-ersatzmesse... they are user replaceable. If you put them into a Chinese made one you get the exact same quality of sharpening.
Lastly, these are pencil sharpeners. Being the best in the world at pencil sharpeners is irrelevant. Germany needs its car industry and they need to catch up to the quality of the Chinese if they want to keep it.
Yes, Chinese companies CAN do high quality products. Of course they can, they're not lazy or stupid. But if the price difference isn't too big, I'd rather buy something made close-by, to keep the money in the local economy (my country or Europe), instead of bleeding it into some faraway place.
Some people do not consider that aspect, they only look at the price in numbers and think that's the end-all, which it isn't. There is an "invisible cost" added. On the surface it might be cheaper for me, but it ends up hurting the local industry, it will create unemployment, at some point social problems, and so forth; in short: it will harm the place I call my home.
For this reason, to me a Chinese (or US, whatever) product would have to be vastly cheaper than something made close-by, yet have a parity in quality to be worthwhile at all. And the equation of vastly superior quality for a substantially cheaper price is rare.
As for the car industry and cheaper Chinese cars: I don't see the how German industry is "dying", as it's not really a level playing field. It's easy for Chinese producers to be cheaper when the Chinese government subsidizes the exports. I'm sure Germany could do higher quality cars cheaper than the Chinese, if the German government were to subsidize a large part of each produced car. Would government subsidies then mean that the industry is "not-dying"? I don't think so.
I bet the sales ratio of the Chinese vs the German sharpeners exceed 20:1
Their people are still transitioning from agrarian hardship to urban factory life, and there seems to be a zeal that comes with this transition, a willingness to work hard for what here today would be considered little.
Good for them. But in Europe we had this transition already and we became disillusioned with the lifestyle tradeoffs.
Having our people do nothing productive while all of our life objects are made by others is not sustainable and it is awful for the morale of our peoples. It needs to be stopped.
You don't find hordes of Chinese peasants in their dark factories.
Do you think that JLCPCB offer such prices because they have 2000000 lowly paid machinists drilling the pcb holes manually? China invests in all kinds of automation like crazy
This is exactly what Cherry did NOT do. Now we see the end results.
Is the transportation fully automated? Are the mines to get the materials automated?
While China is hardly a happy place and exploitation is rampant - there is less on the assembly floor - not because they care, but because even cheaper than exploiting people is not having to hire people at all. China installed in 2024 more industrial robots than the rest of the world combined and they seems to lead the innovation in home robots too.
We are at a fun point in history - for the first time the ability to automate seems to really outstrip the ability to create new jobs.
I have nothing against the Chinese by the way, I just don’t think the fate of Europe should be so beholden to whatever they are doing with manufacturing. They are undercutting us in a way that hurts Europeans? Great, cut them off. Most Chinese products in the west are lower quality than what they replaced anyway.
The real answer is that the long period of Chinese outsourcing masked the inflationary impact of money supply expansion, which is super duper convenient for the people with power in the west. So this won’t happen absent some kind of revolution, or a recognition that the juice has been squeezed too much.
forcing germans to buy everything at 10 times of what it costs now is not the way to rescue the country
When we started, we were one of the richest countries in the world.
The end state is worse than you can possibly imagine.
It's not the way to rescue the country.
Perhaps you can limit the allowed manufactured units to India, but the U.S. also wants those.
Sincerely, the American Rust Belt