Then blast the product, not the people who built it.
With that said, it's also not correct to claim that line folk have no influence at all. I don't believe that you can blame any individual since they may have stood up against something bad being put in the product, but they're still part of a collective group of people that built a bad product.
Unless you want to call them just that incompetent. I assume they'd complain about that label too.
In short: No it's not "the product", the people building it are the problem. Somehow everyone working in big tech wants all the praise all the time, individually, but never take even the slightest bit of responsibility fro the constant enshittification they drive forward..