Not necessarily. Just like natural evolution doesn't requite its participants to understand themselves, neither does the market require anyone at a business to understand why they are successful.
I have to admit that I'm getting very tired of the unsustainable push for endless growth driving companies everywhere to jack up prices as high as people will tolerate and then also delivering the least and worst product/service they can possibly get away with on top of it. It means that everything is getting shittier unless you're willing to spend insane amounts of money to get what used to be standard and more affordable.
It's becoming exhausting maintaining a list of businesses I no longer want to give money to and products/services I won't pay for. This is especially true as companies change names, redesign products, and buy up one another. the list just grows and grows all the time.
This is closely related to a phenomenon I don't understand.
Pretty much every proposed regulatory change (for example: letting drivers pump their own gas at gas stations) meets a fierce counterargument that says "currently, no one considers this situation at all because only one state of affairs is legal. If that thoughtlessness continues after we legalize other possibilities, TERRIBLE THINGS COULD HAPPEN!".
But obviously this protasis† can never occur and so it doesn't matter what's in the apodosis.