Except they don't - they do whatever their woefully inaccurate speedometer thinks the limit is. Since I drive something with cruise control and GPS-indicated speed, I invariably find myself iterating cruise control settings to match with the traffic. As for changing lanes, forget it - everyone will be driving 3 feet of the bumper in front, because the traffic concertina'ed up when it saw the first camera. You'd better be in the correct lane for your exit before you hit the averaging zone, or you're taking the scenic route.
Depressingly, I can't think of a better solution. Driving makes people into assholes, myself included, and averaging cameras are about the only thing that works. Speed bumps and traffic calming simply cause an arms race of bigger and bigger SUVs that simply roll over anything smaller than a mini with impunity.
I suppose they could try the Edinburgh approach of simply not repairing the roads, in favour of spending the money on an overgrown toy train set for the current set of ideologically-challenged councillors.