> But they are reportedly at ~$4B in annualized revenue. That is not "giving away free stuff" to inflate metrics; that is the fastest-growing SaaS product in history.
Right, which is just not very impressive giving how much money they are burning.
> Open AI's unit economics are fine
I disagree, they lose massive amounts of money on every query.
The only way for OpenAI to make money off queries is to make it cost more, but that won't work because they have no moat, and cannot even create a moat because of how LLMs work. Again, the model itself or the interface is worthless, consumers only care about what it produces.
Google, Meta, et al. could trivially overthrow OpenAI in my view. Most users probably wouldn't even notice, because they use other interfaces on top of models.
I also think ads are a dead end. Consumers absolutely will not tolerate advertisements in their LLMs. No student is going to submit an essay which has obvious hints towards Bose making the best speakers. No programmer is going to write code that embeds a Java runtime because Oracle paid for OpenAI ad space. No artist is going to publish art that just so happens to contain lots of references to Coca Cola.
LLM chats are just not like other tools. If Google has ads, they can get in the way, but the core Google thing is not compromised. If an LLM has ads, I can no longer trust ANY of it's output, ever, and it's as good as worthless.
OpenAI might be tempted to do the dark pattern thing and hide their ads as much as possible, but I don't think that will work either. It's just not acceptable for the tool to do that, and I don't think consumers will be stupid enough to fall for it. Already, we are seeing online advertisement rapidly plummet in value due to the sheer volume and amount of scams.
Advertisers don't know that yet, but they will. Google might know it, but they certainly won't say it out loud. I can tell you right now, the average consumer has been so bombarded by shitty ads they've become masterminds. They expertly navigate around them, and elegantly ignore them in their peripheral vision. They know X, Y, Z is a scam. New advertisement mediums shake it up, for a bit, but then those die too. Metrics won't necessarily tell you that, because most users are robots so you wouldn't know.