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Comment by k_kelly | Hacker News Reader

Google makes over a billion of its ad Revenue from search. Intent works.

But I think Open AI is not a slam dunk for Ads. Gemini and AI mode will compete for the same budget, and Google's Ad machine is polished.

I think eventually you will buy Ads for Open AI in Google's marketing platforms, just like most people buy bing ads in Google.

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OpenAI knows my intent better than Google.

I'm telling it nearly everything from my work problems to health problems to love life problems to product research, traveling plans, etc.

Google and Meta know your intent without you even telling them...

That's different than intent.

Your intent is the immediate need: how do I fix this leaky faucet?

Your user profile (love life problems) is generally not useful there.

There are plenty of things I say to ChatGPT that are not immediate need. ChatGPT can easily build a very accurate profile of me as a person and what my past, present and future needs are.

Maybe, but OpenAI only get the data you decide to type into ChatGPT in a vibe therapy session or whatever, and they have to burn a load of GPU time to keep you feeding it more slop.

Google just passively collects email and browsing history, much better data for targeting ads and way less cost to run.

Problem is the day Google puts a similarly priced and more powerful chatbot similar to ChatGPT and powered by Gemini most users will switch without a second thought, and Google will get all that data about their personal life too. OpenAI having a free tier with powerful models is unsustainable, brand loyalty is a joke at this stage, people will not bother going to ChatGPT if the search bar in their browser starts a discussion with Google. I’m sure big players like Google know OpenAI is a temporary scheme to get free money, they are surfing along now but they are playing the long game.

You do not understand how online ads work. Please just stop.

No you don't know how online ads work. You stop.

Yeesh

I wanna push back on this a little, sure, openAI has a certain level of detail in it's dataset because of the fact that you actually have conversations with it in order to use their product, but we're talking about a short window of time since the inception of ChatGPT. Google has all your searches (if you use google.com) and all of your browsing history (if you use a chromium based browser) and all of your emails (if you use gmail.com) and they have been adding to this dataset for a lot longer. Personally I stopped using google.com and I have tried my hardest to avoid Chromium-based web-browsers in the last 5-10 years but they still have a hefty dataset of all of my actions before that or when I'm on a (work) computer that forces me to use their systems. Because of this I'm not entirely sure OpenAI knows my intent better than Google, purely based on amount of data processed.

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