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I think this speaks more to using the trending TikToks of the world as a gauge for what is popular. It’s not a great gauge. Just because the trend there is waning, IRL this toy/brand has a huge opportunity to stick around for awhile. It’s still selling plenty, has a platform to do more, etc. Just because people aren’t posting it, or because the algorithm isn’t surfacing those posts, doesn’t mean the trend is dead.

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When a trend only reaches mainstream awareness as a mockery, like labubu, it’s not destined to last long.

And yet, Sony Pictures is working on a Labubu movie. The meme-fuelled peak may be over, but the final death of the labubu is a long way in the future.

Sony released an angry birds movie more than 5 years after peak interest, they're a trailing indicator

I think that’s how it reached mainstream awareness for adults. Kids still are into it to some degree. I’m not sure how much staying power it has, I just know it’s not really dead.

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