Shorts are up to 3 minutes long now. At this point they are just vertical videos. I fully expect the supported length to keep increasing!
Given the success of TikTok, the answer is apparently, "billions of people", but I just don't get it.
Without autoplay there is no engagement once the video is over. With autoplay there is the risk someone leaves the player on the background and ignores it. With looping videos people get annoyed and (if they’re like me) close the tab or skip to the next video just to get something different
Wrong question.
The right question is: "Do we blindly copy Instagram?"
I have a redirect rule that redirects https://www.youtube.com/shorts/<video-id> to https://www.youtube.com/watch?v=<video-id>