So while they probably didn't bother scaling the service to millions in the first version, they 1) knew what it would take, 2) chose already from the ground up a good technology to have a smoother transition to your "X millions users". The step "X millions to XYZ millions and then billions" required other things too.
At least they didn't have to write a php-to-C++ compiler for Php like Facebook had, given the initial design choice of Mark Zuckeberg, which shows exactly what it means to begin something already with the right tool and ideas in mind.
But this takes skills.