How much energy does BFL have to keep playing this game against Google and ByteDance (SeeDream)?
If their new fancy model is only middle of the pack, and they're not as open source as the Chinese Qwen image models (or ByteDance / Alibaba / Lightricks video models), what's the point?
It's not just prompt adherence, the image quality of Flux models has been pretty bad. Plastic skin, inhumanely chiseled chins, that general faux "AI" aura.
Indeed, the Flux samples in your test suite that "pass" look God-awful. It might "pass" from a technical standpoint, but there's no way I'd choose Flux to solve my workflows. It looks bad.
(I wonder if they lack people on their data team with good aesthetic taste. It may be as simple as that.)
I think this company is struggling. They're pinned between Google and the Chinese. It's a tough, unenviable spot to be in.
I think a lot of the foundation model companies in media are having a really hard time: RunwayML, PikaLabs, LumaLabs. Some of them have pivoted hard away from solving media for everyone. I don't think they can beat the deep-pocketed hyperscalers or the Chinese ecosystem.
BFL just raised a massive round, so what do I know? I just can't help but feel that even though Runway raised similar money, they're struggling really hard now. And I would really not want to be fighting against Google who is already ahead in the game.