Yes, the immediate and endless backlash we get whenever anybody says the word "Rust" is quite tiresome.
Ah yes, the signature snark from the Rust community. This is the type of thing that repels people.
Most of the repelling is happening on the anti-Rust side. The hate and vitriol has chased away Wedson Almeida Filho, Alex Gaynor, Hector Martin and Christoph Hellwig from the Rust in Linux project.