Harley backed themselves into a niche and only have themselves to blame. I ride motorcycles but have zero interest in Harley’s because most of the riders seem to be cosplaying a 1%er vibe that is off putting in the extreme.

The clothing lines are a giveaway as to who their market is.

I divide riders into Harley enthusiasts and everybody else. People who like motorcycles generally have wide tastes or at least can appreciate all kinds of bikes. Harley riders wobble to a stop outside a bar and pretend to be hard men.