This is consistent with IBM's history of putting computers doing customers' work on display. I am aware of the company doing so in New York and Toronto.
Imo focusing in “showing off” instead of “providing value” is a bit of a product-smell. Maybe thats just the point tho, IBM seems to prioritize impressing C-suites over actually accomplishing anything
When I post doc'd at TJW I know they had a big museum like display in the lobby (But this was years ago, who knows if its still there), with ibm computers from history, but also things like babbage's and the like.